Monday, April 19, 2010

Zombies & Grim Reapers Run for Life


just got this press release from the Yes Men--about my favorite ironically titled run--Dow's Run for the Water


April 19, 2010
FOR IMMEDIATE RELEASE

DOW THROWS A DISMAL PARTY, FEW ATTEND
Underattended "Run for Water" plagued by death, zombies, and dozens of "Dow spokesmen"; truth seems to run free

Video: Yes Men video coming soon here; other video here
Stills: Yes Men pictures coming soon here; numerous others here
Contact: Whitney Black (803)466-3786; press@theyesmen.org

Brooklyn, NY -- Bucolic Prospect park in Brooklyn, NY played host to a bizarre spectacle on Sunday, as a dramatically under-attended Dow-sponsored "Run for Water" was infiltrated and turned upside down by hundreds of furious activists, including a hundred dressed as Dow spokespeople.

New Yorkers who came to the park expecting a light run followed by a free concert found themselves unwitting extras in a macabre and chaotic scene as runners keeled over dead, Dow-branded grim reapers chased participants, and a hundred fake Dow representatives harangued other protesters and and handed out literature that explained Dow's greenwashing program in frank detail.

The actions called attention to Dow's toxic legacy in places like India (the Bhopal Catastrophe), Vietnam (Agent Orange) and Midland Michigan (Dioxin Contamination), and to the absurdity of a company with serious water issues all over the world sponsoring the Live Earth Run For Water.

After race cancellations in London, Milan, Berlin, and Sweden, on-site Dow brand managers were in damage-control mode. But their job was made harder by the hundred fake "Dow" spokespeople who loudly but clumsily proclaimed Dow's position ("Our race! Our earth!" and "Run for water! Run for your life!"), spoke with many runners, screamed at the other protesters, passed out beautifully-produced literature, and all in all looked a whole lot better than the real Dow reps, who seemed eager to make themselves scarce.

"I don't know what's going on here," said Tracey Von Sloop, a Queens woman who attended the race. "All I know is these people are both crazy, and Dow is f*ing sick. I'm outta here."

The event was the latest blow to Dow's greenwashing efforts, the most visible element of which is the "Human Element" multi-media advertising campaign, one of the most expensive, and successful, marketing efforts in recent history. It even won an "Effie Award" for the most effective corporate advertising campaign in North America.

"Effective," perhaps -- but also completely misleading. To name just a few examples of Dow's water-related issues: Dow refuses to clean up the groundwater in Bhopal, India, site of the largest industrial disaster in human history, committed by Dow's fully-owned subsidiary, Union Carbide. As a result, children continue to be born there with debilitating birth defects. Dow has also dumped hundreds of millions of pounds of toxic chemical byproducts into wetlands of Louisiana, and has even poisoned its own backyard, leaving record levels of dioxins downriver from its global headquarters in Midland, Michigan.

"We thought it must be a joke when we first heard that Dow Chemical Company was sponsoring a run for clean water," said Yes Woman Whitney Black. "Sadly, it was not. One of the world's worst polluters trying to greenwash its image instead of taking responsibility for drinking water and ecosystems it has poisoned around the world? What an awfully unfunny way to start off Earth Week. We decided the event needed a little comic relief."

Irony was piled on irony throughout the race, which Dow absurdly claimed was going to be "the largest solutions-based initiative aimed at solving the global water crisis in history. At one point, organizers were caught on tape dramatically throwing out excess water left over because of an embarrassingly low turnout.

Groups organizing the action included the Center for Health, Environment and Justice, the International Campaign for Justice in Bhopal, New York Whale and Dolphin Action League, the Vietnam Agent Orange Relief and Responsibility Campaign, the Wetlands Activism Collective, Global Justice for Animals and the Environment, Kids For A Better Future, The Yes Men, and hundreds of assorted volunteers, activists and mischief makers.

35 comments:

  1. 雖然說上班很累,不過還是得努力應付每一天,看看文章休息一下,謝謝你哦!........................................

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  2. 能猜得出女人真實年齡的男人也許耳聰目明,但肯定毫無大腦。哈哈!..................................................................

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  3. 當一個人內心能容納兩樣相互衝突的東西,這個人便開始變得有價值了。............................................................

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  4. 偶爾上來逛逛,下次不知是否還有緣再進來,先祝您平安順利!!!............................................................

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  5. 馬丁路德:「即使知道明天世界即將毀滅,我仍願在今天種下一棵小樹。」............................................................

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  6. 一個人的價值,應該看他貢獻了什麼,而不是他取得了什麼....................................................

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  7. 老天爺賦予了強者的能力,就是要他比弱者多擔待..................................................

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  8. 知識可以傳授,智慧卻不行。每個人必須成為他自己。..................................................

    ReplyDelete