Well, not really--although Poland Spring is working hard to convince us that it is. Don't get me started on the whole bottled water thing.
The US has (or, maybe had, unfortunately, but that's a long and sad topic for discussion at another time) a wonderful , safe system for supplying water to its citizens. Just turn on a tap and you get safe drinking water.
Why anyone would buy bottled water has long been a mystery to me. The power of advertising is great.
But now, at long last, after billions of plastic bottles have been manufactured, filled, transported, bought, used and discarded, there's a bit of a backlash against bottled water.
So Poland Springs has apparently hired Nick Naylor (Thank You For Smoking) to do some explaining.
They now have --
A better bottle for you and our environment!
Our Eco-Shape® Bottle...- is made with an average of 30% less plastic versus comparable size carbonated and non-carbonated beverages.*
- features a label approximately one-third smaller.
- is more flexible so it's easier to crush for recycling.
- is easier to carry.
I really like the term eco-shape(R)---what does this mean? the shape is good for the ecology? or maybe it's shaped to look like it's good for the ecology...so ambiguous.
(sent by Sylvia)