Monday, December 7, 2009

Sun Chips--Healthier You, Healthier Planet?

Couldn't resist using this photo as it cracks me up. Sitting in a tent, drinking a giant Bud & munching on Sun Chips--what could be better?

(from )

Their chips claim to be healthier--ok, that's good. Ingredients list is excellent, actually. If you have to eat junk food, it's a good idea to choose one with a slight nutritional value.

18 gms of whole grain

30% less fat

less salt

0% trans fat


And Sun Chips, in comparison with other Green-grabbing big corporations , are pretty upfront in their ad copy--they state that

So we've started using solar energy instead of fossil fuel to help make SunChips® in our plant in Modesto, California. And although Modesto is only one of the eight plants we use to make SunChips® snacks, for us it's a small step in the right direction.

They do full disclosure on the compostable bag. Even so, how many people eating Sun Chps have an active compost pile, or access to a community one? Not many, I would guess.

Like you, we dream of a world with less waste. To truly address the impact of our packaging we knew we had to create a better bag. And guess what? We found the answer in nature.

Today, 33% of every 10 1/2 oz. size SunChips® bag is made with renewable, plant based materials. This is our first step to reduce the amount of non–renewable materials we use for packaging.

But the really exciting news is that in 2010, we plan to introduce the first fully compostable chip bag of its kind. These innovative bags are designed to fully decompose in about 14 weeks when placed in a hot, active compost bin or pile.

They are sponsoring a contest with a big prize--that's good.

Submit your earth-saving idea

At SunChips® brand, we believe small steps can bring about big change. So we’ve teamed up with National Geographic to create the Green Effect™. The five best green ideas will receive $20,000 in funding, and will each be profiled in National Geographic magazine. Then, each of the five winners will travel to National Geographic headquarters in Washington D.C to present their idea to environmental leaders. Deadline for inspiring millions of people ends June 8th.

Well, baby steps--but in the whole scheme of things--Frito Lay is just not green--it is a 12 billion dollar business- a part of Pepsi, the world's largest snack food company--& represents about 1/3 of Pepsi's total business. If they truly went sustainable it would be huge.

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